http://www.pupastudio.com.br PUPA Tue, 21 Feb 2012 07:03:59 +0000 http://www.pupastudio.com.br en http://www.pupastudio.com.br/EXPERIMENTAL-ART-DIRECTION-DIGITAL-MOCKUP http://www.pupastudio.com.br/following/pupastudio.com.br/EXPERIMENTAL-ART-DIRECTION-DIGITAL-MOCKUP Tue, 21 Feb 2012 07:03:59 +0000 PUPA 1922772 SUSHIMAR: HAPPY HANDS Digital illustration, photography and art direction study for conceptual ads. Client: Personal <img src="http://payload.cargocollective.com/1/0/3288/1922772/sushibar_905.jpg" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/3288/1922772/sushibar_o.jpg" data-mid="13019850" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3288/1922772/sushinew_905.jpg" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/3288/1922772/sushinew_o.jpg" data-mid="13019879" border="0" align="left"/> http://www.pupastudio.com.br/SEMP-TOSHIBA-3D-MOCUKP http://www.pupastudio.com.br/following/pupastudio.com.br/SEMP-TOSHIBA-3D-MOCUKP Tue, 21 Feb 2012 07:03:10 +0000 PUPA 1969320 STi SEMP TOSHIBA: MUSIC LOUNGE Pupa delivered this 3D digital mockup of a tech-lounge to be put inside college compi. The agency's idea was that while students were chilling and having fun, they also experimented with the brands' products. Client: Agencia Namosca <img src="http://payload.cargocollective.com/1/0/3288/1969320/LoungeSempFRONT_905.jpg" width="905" height="678" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/3288/1969320/LoungeSempFRONT_o.jpg" data-mid="12969213" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3288/1969320/LoungeSempLEFT_905.jpg" width="905" height="678" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/3288/1969320/LoungeSempLEFT_o.jpg" data-mid="12969214" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3288/1969320/LoungeSempRIGHT_905.jpg" width="905" height="678" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/3288/1969320/LoungeSempRIGHT_o.jpg" data-mid="12969219" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3288/1969320/LoungeSempTOP_905.jpg" width="905" height="678" width_o="1200" height_o="900" src_o="http://payload.cargocollective.com/1/0/3288/1969320/LoungeSempTOP_o.jpg" data-mid="12969220" border="0" align="left"/> http://www.pupastudio.com.br/JUVENTUS-CHARACTER-DESIGN-VISUAL-CONCEPT http://www.pupastudio.com.br/following/pupastudio.com.br/JUVENTUS-CHARACTER-DESIGN-VISUAL-CONCEPT Wed, 11 Jan 2012 02:49:34 +0000 PUPA 2583595 JUVENTUS: CONCEPT ART The agency wanted to propose a complete redesign for São Paulo's traditional Juventus soccer team, which was kindly nicknamed "Moleque Travesso" (something like "tricksy kid"). We had the club's character redrawn from scratch and designed a brand for the team's nickname. We also delivered a campaign keyvisual and developed a new look for the jersey. Client: Agencia Namosca <img src="http://payload14.cargocollective.com/1/0/3288/2583595/BonecoTravessoBIG_905.png" width="905" height="905" width_o="905" height_o="905" src_o="http://payload14.cargocollective.com/1/0/3288/2583595/BonecoTravessoBIG_o.png" data-mid="13059357" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583595/LogoTravesso2_905.jpg" width="905" height="603" width_o="1024" height_o="683" src_o="http://payload14.cargocollective.com/1/0/3288/2583595/LogoTravesso2_o.jpg" data-mid="13059345" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583595/CAMISA_905.png" width="905" height="503" width_o="905" height_o="503" src_o="http://payload14.cargocollective.com/1/0/3288/2583595/CAMISA_o.png" data-mid="13059353" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583595/KeyJuventus2_905.jpg" width="905" height="640" width_o="1169" height_o="827" src_o="http://payload14.cargocollective.com/1/0/3288/2583595/KeyJuventus2_o.jpg" data-mid="13059346" border="0" align="left"/> http://www.pupastudio.com.br/SONY-SPIN-CONCEPT-ART-DIRECTION-ICONOGRAPHY http://www.pupastudio.com.br/following/pupastudio.com.br/SONY-SPIN-CONCEPT-ART-DIRECTION-ICONOGRAPHY Wed, 11 Jan 2012 02:38:44 +0000 PUPA 2583543 SONY SPIN: MUSIC AD To communicate Sony Spin TVc channel's music programing, Pupa designed this simple illustrated magazine ad that presented instructions on how to best enjoy your TV's music programing. It's very simple: lift your little finger, clean your ears, then lift your index finger, press Sony Spin channel numbers and ROCK! Client: Agencia Namosca <img src="http://payload14.cargocollective.com/1/0/3288/2583543/Manual_905.jpg" width="905" height="1266" width_o="1000" height_o="1399" src_o="http://payload14.cargocollective.com/1/0/3288/2583543/Manual_o.jpg" data-mid="13059110" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583543/Manual-espanhol_905.jpg" width="905" height="1266" width_o="1000" height_o="1399" src_o="http://payload14.cargocollective.com/1/0/3288/2583543/Manual-espanhol_o.jpg" data-mid="13059111" border="0" align="left"/> http://www.pupastudio.com.br/SONY-SPIN-ILLUSTRATION-CONCEPT http://www.pupastudio.com.br/following/pupastudio.com.br/SONY-SPIN-ILLUSTRATION-CONCEPT Wed, 11 Jan 2012 02:36:58 +0000 PUPA 2583529 SONY SPIN: MUSIC CARTOONS Pupa gave life to human body parts to communicate Sony Spin's music programing. The eye saw, the ear heard, but only united could they really rock. But it's not so easy to get along, as the ads showed: Ad 1 Eyeball: "Are you blind, dude? Can't you see Rock Road is on? Turn up the volume!" Ear: "It's already on the maximum, dumbass." Ad 2 Eyeball: "Crap! My lens just fell off! How am I gonna watch Rock Road now?" Ear: "Just like I do." Client: Agencia Namosca <img src="http://payload14.cargocollective.com/1/0/3288/2583529/SonySpin-comic1_905.jpg" width="905" height="603" width_o="2000" height_o="1333" src_o="http://payload14.cargocollective.com/1/0/3288/2583529/SonySpin-comic1_o.jpg" data-mid="13059022" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583529/SonySpin-comic4_905.jpg" width="905" height="603" width_o="2000" height_o="1333" src_o="http://payload14.cargocollective.com/1/0/3288/2583529/SonySpin-comic4_o.jpg" data-mid="13059031" border="0" align="left"/> http://www.pupastudio.com.br/TEENWOLF-CARD-DESIGN http://www.pupastudio.com.br/following/pupastudio.com.br/TEENWOLF-CARD-DESIGN Wed, 11 Jan 2012 02:34:27 +0000 PUPA 2583511 SONY SPIN: HAUNTED CARD To promote TeenWolf series for SonySpin, Pupa designed haunted postcards to be placed in dark places, such as bars and clubs. As you pick one up, only the copy stands out: "Look at the moon through this card and find out what happens every Wednesday night." As the moonlight passed through the card, the rest of the image appeared, showing the series' character turning into a werewolf. Client: Agencia Namosca <img src="http://payload14.cargocollective.com/1/0/3288/2583511/Card-Aplicado1_905.jpg" width="905" height="618" width_o="905" height_o="618" src_o="http://payload14.cargocollective.com/1/0/3288/2583511/Card-Aplicado1_o.jpg" data-mid="13058957" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583511/Card-Aplicado2b_905.jpg" width="905" height="618" width_o="905" height_o="618" src_o="http://payload14.cargocollective.com/1/0/3288/2583511/Card-Aplicado2b_o.jpg" data-mid="13058963" border="0" align="left"/> http://www.pupastudio.com.br/SAINT-GOBAIN-CONCEPT-ART-DIRECTION http://www.pupastudio.com.br/following/pupastudio.com.br/SAINT-GOBAIN-CONCEPT-ART-DIRECTION Wed, 11 Jan 2012 02:09:31 +0000 PUPA 2583387 SAINT GOBAIN: TRAINEE PROGRAM KEYVISUALS Saint Gobain is one of the largest developers of new and sustainable materials in the world. They wanted to recruit dedicated people that were looking for a job not just for the pay, but because they wanted to feel proud about what they did for a living. Pupa's solution was a visual concept with Saint-Gobain's professionals drawing their vision of a better future on a glass window - one of the very materials produced by the brand. Client: Agencia Namosca <img src="http://payload14.cargocollective.com/1/0/3288/2583387/KeyStGobain-M_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload14.cargocollective.com/1/0/3288/2583387/KeyStGobain-M_o.jpg" data-mid="13058301" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583387/KeyStGobain-H_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload14.cargocollective.com/1/0/3288/2583387/KeyStGobain-H_o.jpg" data-mid="13058303" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583387/KeyStGobain-M-detail_905.jpg" width="905" height="905" width_o="905" height_o="905" src_o="http://payload14.cargocollective.com/1/0/3288/2583387/KeyStGobain-M-detail_o.jpg" data-mid="13058304" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583387/KeyStGobain-H-detail_905.jpg" width="905" height="905" width_o="905" height_o="905" src_o="http://payload14.cargocollective.com/1/0/3288/2583387/KeyStGobain-H-detail_o.jpg" data-mid="13058306" border="0" align="left"/> http://www.pupastudio.com.br/NUTRIMENTAL-BRAND-DESIGN http://www.pupastudio.com.br/following/pupastudio.com.br/NUTRIMENTAL-BRAND-DESIGN Wed, 11 Jan 2012 02:00:47 +0000 PUPA 2583210 NUTRIMENTAL: BRANDING Nutrimental is one of the leading healthy food brands in Brazil. The brands advertising agency wanted to give the brand a new look. First, Pupa proposed a simplification of it's elements, gave the logo a typographic treatment and also a full revaluation of the color palette. Their "sliced potatoes" icon was simplified and seen from a new perspective to become the "rising sun" icon, giving birth to new concepts without ditching away the brand's core elements. Finally, we redesigned their website and all their institutional materials. Client: Agencia Namosca <img src="http://payload14.cargocollective.com/1/0/3288/2583210/logoNutrimentalBOXstroke_905.png" width="905" height="426" width_o="905" height_o="426" src_o="http://payload14.cargocollective.com/1/0/3288/2583210/logoNutrimentalBOXstroke_o.png" data-mid="14503272" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583210/logoNeg_905.png" width="905" height="361" width_o="905" height_o="361" src_o="http://payload14.cargocollective.com/1/0/3288/2583210/logoNeg_o.png" data-mid="13057799" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583210/comparacao_905.jpg" width="905" height="426" width_o="905" height_o="426" src_o="http://payload14.cargocollective.com/1/0/3288/2583210/comparacao_o.jpg" data-mid="13057350" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583210/nutrinhos_905.png" width="905" height="517" width_o="905" height_o="517" src_o="http://payload14.cargocollective.com/1/0/3288/2583210/nutrinhos_o.png" data-mid="13057646" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583210/estudos-logo-nutrimental2_905.png" width="905" height="626" width_o="1024" height_o="709" src_o="http://payload14.cargocollective.com/1/0/3288/2583210/estudos-logo-nutrimental2_o.png" data-mid="13057408" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2583210/PapelariaMontagem_905.png" width="905" height="502" width_o="1056" height_o="586" src_o="http://payload14.cargocollective.com/1/0/3288/2583210/PapelariaMontagem_o.png" data-mid="13057215" border="0" align="left"/> http://www.pupastudio.com.br/DEVASSA-FAN-PAGE-DESIGN http://www.pupastudio.com.br/following/pupastudio.com.br/DEVASSA-FAN-PAGE-DESIGN Wed, 11 Jan 2012 00:51:57 +0000 PUPA 2582957 DEVASSA: NEW LOGO FAN PAGE Devassa is a brazillian beer brand for young men. One of the brand's approach is by sponsorig college parties, and this project was receiving a new brand identity. The advertising agency asked Pupa for a facebook fan page concept design where students could vote on one of three different new logos and choose prizes. Client: Agencia Namosca <img src="http://payload14.cargocollective.com/1/0/3288/2582957/DevassaFace1_905.png" width="905" height="907" width_o="905" height_o="907" src_o="http://payload14.cargocollective.com/1/0/3288/2582957/DevassaFace1_o.png" data-mid="14394095" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2582957/DevassaFace4_905.png" width="905" height="907" width_o="905" height_o="907" src_o="http://payload14.cargocollective.com/1/0/3288/2582957/DevassaFace4_o.png" data-mid="14394125" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2582957/DevassaFace3_905.png" width="905" height="907" width_o="905" height_o="907" src_o="http://payload14.cargocollective.com/1/0/3288/2582957/DevassaFace3_o.png" data-mid="14394111" border="0" align="left"/><img src="http://payload14.cargocollective.com/1/0/3288/2582957/DevassaFace2_905.png" width="905" height="907" width_o="905" height_o="907" src_o="http://payload14.cargocollective.com/1/0/3288/2582957/DevassaFace2_o.png" data-mid="14394101" border="0" align="left"/> http://www.pupastudio.com.br/LUCKY-STRIKE-LET-S-PARTY-BRAND-DESIGN-VISUAL-CONCEPT http://www.pupastudio.com.br/following/pupastudio.com.br/LUCKY-STRIKE-LET-S-PARTY-BRAND-DESIGN-VISUAL-CONCEPT Sun, 08 Jan 2012 16:14:25 +0000 PUPA 1969180 LUCKY STRIKE: LET'S PARTY For Lucky Strike's "Let's Party" project, the agency wanted to present a series of concept boards that showed how such a party would look. Pupa developed the project's visual identity, the keyvisuals and delivered idea inputs, such as round infinity mirrors that could be applied all over the place, even in the ashtrays. We also designed a Light Paint cabin, a place where people could dance with light props and have their movements instantly projected through the party. Client: Lucky Strike / Agencia Namosca <img src="http://payload.cargocollective.com/1/0/3288/1969180/letsLOGO_905.jpg" width="905" height="639" width_o="1024" height_o="724" src_o="http://payload.cargocollective.com/1/0/3288/1969180/letsLOGO_o.jpg" data-mid="12963383" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3288/1969180/concept-circle_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/3288/1969180/concept-circle_o.jpg" data-mid="12963386" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3288/1969180/standLET-S_905.jpg" width="905" height="603" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/3288/1969180/standLET-S_o.jpg" data-mid="12963378" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3288/1969180/loungeBIG_905.png" width="905" height="484" width_o="1000" height_o="535" src_o="http://payload.cargocollective.com/1/0/3288/1969180/loungeBIG_o.png" data-mid="12974415" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3288/1969180/externa_905.jpg" width="905" height="603" width_o="1024" height_o="683" src_o="http://payload.cargocollective.com/1/0/3288/1969180/externa_o.jpg" data-mid="12963387" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3288/1969180/infinity-mirror-lucky-cinzeiro_905.png" width="905" height="827" width_o="905" height_o="827" src_o="http://payload.cargocollective.com/1/0/3288/1969180/infinity-mirror-lucky-cinzeiro_o.png" data-mid="12974591" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/3288/1969180/bar-interno5_905.jpg" width="905" height="678" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/0/3288/1969180/bar-interno5_o.jpg" data-mid="12963391" border="0" align="left"/>